What is the Best Size for Digital Signage?

What is the best size for digital signage

Digital signage has emerged as a powerful communication tool in today's modern world, revolutionising the way information is presented and shared. With its growing significance across various industries, it has become essential to understand the importance of choosing the right size for digital displays. An interactive display system is at the forefront of this technological advancement, enabling seamless engagement with the audience. In this article, we will delve into the significance of digital signage, explore the best size for various applications, and highlight the impact it has on effective communication and engagement.

The right size plays a pivotal role in maximising the impact of digital signage. From electronic billboards to interactive displays, screen dimensions, resolution, and aspect ratio are key factors that influence the viewer's experience. Understanding the optimal size for different applications ensures that the content is easily readable and visually appealing. Whether it's a menu board in a restaurant, a corporate digital screen, or an outdoor display, the choice of size significantly affects how the message is conveyed.

Determining the best size for digital signage involves a thoughtful analysis of several factors. Considering the viewing distance, available space, and purpose of the display are critical aspects that impact the decision-making process. In retail stores, for example, larger screens with high resolution may be preferable to capture customers' attention. On the other hand, in a corporate setting, digital displays with optimal dimensions ensure efficient communication with employees and visitors.

  • Retail Stores: The best size for digital displays in retail stores would depend on the available space and product visibility. Larger screens with high resolution are often used to showcase products and promotional content effectively.
  • Restaurants: Recommended digital signage dimensions for restaurants vary based on the menu and the layout of the establishment. Menu boards with the right size and aspect ratio enhance the customer experience and drive sales.
  • Museums: Digital posters in museums require ideal sizes that complement the exhibit's context. Selecting the perfect display size ensures that visitors can engage with informative and captivating content seamlessly.
Indoor 65 inch Touch Screen Advertising Kiosk Floor Stand Digital Signage

Digital Signage Dimensions

When it comes to digital signage, choosing the right size is crucial to delivering a captivating and effective message. Several factors play a vital role in determining the best size for digital displays. Understanding these factors will help optimise communication and engagement with the audience.

1. Screen Dimensions: Impact on Visibility and Readability

The physical dimensions of the display screen significantly influence how the content is perceived. Larger screens offer increased visibility from a distance, making them ideal for outdoor digital billboards. On the other hand, indoor displays in retail stores or corporate settings may require a size that complements the available space without overwhelming the surroundings.

2. Resolution: Ensuring Clarity and Sharpness

Resolution refers to the number of pixels on the screen, which affects the image's sharpness and clarity. Higher resolution ensures that the content appears crisp and vivid, enhancing the overall display quality. For digital menu boards in restaurants or digital posters in museums, a higher resolution allows the audience to appreciate fine details and engaging visuals.

3. Aspect Ratio: Maintaining Proper Proportions

The aspect ratio determines the proportion of width to height on the screen. Different applications may demand specific aspect ratios to ensure that the content appears balanced and visually appealing. For instance, digital information boards with a landscape aspect ratio offer a widescreen view, which is suitable for displaying detailed information.

Impact of Screen Dimensions, Resolution, and Aspect Ratio

The combination of screen dimensions, resolution, and aspect ratio is critical in shaping the visual experience for the audience. Here's how each element influences the overall display quality:

1. Optimal Screen Dimensions for Engaging Content

  • Digital Billboards: For outdoor digital billboards, larger screens with high resolution and wide aspect ratios maximize the visual impact, ensuring content is easily seen by passersby.
  • Retail Displays: In retail stores, medium-sized screens with appropriate aspect ratios and resolutions create an immersive shopping experience, showcasing products and promotions effectively.

2. Enhancing Clarity with Higher Resolution

  • Museums and Galleries: Digital posters in museums require high resolution to showcase art and exhibits with utmost clarity, allowing visitors to appreciate details and nuances.
  • Corporate Presentations: In corporate settings, large screens with high resolution facilitate crisp and clear presentations, making it easier for employees and visitors to engage with content.

3. Striking a Balance with the Aspect Ratio

  • Digital Menu Boards: Restaurants benefit from screens with a landscape aspect ratio, offering ample space to display menus and enticing food visuals.
  • Digital Information Boards: In public places, portrait-oriented screens with specific aspect ratios provide an ideal platform for presenting concise and relevant information.

Using Interactive Display Systems for Immersive Experiences

What is an interactive display system? Interactive display systems are innovative solutions that enable users to engage directly with the content. Integrating touch-screen technology, these displays offer interactive experiences, empowering users to interact with information, navigate through content, and make informed decisions. This user-centric approach enhances engagement, making interactive displays ideal for wayfinding kiosks, educational institutions, and retail applications.

Optimal Screen Size for Different Settings

In retail settings, digital displays play a crucial role in captivating customers and driving sales. The ideal size for digital signage in retail stores depends on the available space, product visibility, and the desired impact on shoppers. Larger screens with high resolution and aspect ratios that showcase products in an enticing manner are preferred. An optimal display size allows retailers to present engaging content, promotions, and product information that resonates with the target audience.

Digital Signage in Restaurants: Enhancing the Dining Experience

Restaurants leverage digital displays to enhance the dining experience and showcase their offerings. The best size for digital displays in restaurants varies based on the restaurant's layout, menu complexity, and theme. Digital menu boards with the right screen dimensions and aspect ratios create an immersive environment, enabling customers to make informed decisions. Carefully chosen digital signage sizes ensure that menu items and promotions are visually appealing and easily readable for diners.

Enriching Museum Visits with Thoughtful Digital Posters

In museums, digital posters serve as a modern approach to engaging visitors and communicating information effectively. The ideal size for digital posters in museums depends on the exhibit's context and space availability. Medium-sized screens with high resolution and aspect ratios that complement the visual content provide an immersive experience for museumgoers. Digital displays in museums offer an opportunity to showcase artwork and exhibits with stunning clarity, making the museum visit memorable and enriching.

Cafes: Enticing Visitors with Creative Digital Menu Boards

In cafes, digital menu boards are becoming increasingly popular to convey menus, promotions, and offerings in an eye-catching manner. The recommended digital signage dimensions for cafes depend on the cafe's ambience, menu variety, and target audience. A medium-sized display with a landscape aspect ratio works well in most cafes, ensuring that the menu items and visuals stand out to entice customers. The right display size elevates the cafe's aesthetics and enriches the dining experience.

Digital Signage in Airports: Guiding Travellers with Informative Displays

Airports utilise digital displays to provide essential information and advertisements to travellers. The top size for digital screens in airports depends on the location and purpose of the displays. Larger screens with high resolution and landscape aspect ratios are commonly used for informative content, flight schedules, and wayfinding. Well-placed digital displays assist travellers in navigating the airport efficiently and create a seamless travel experience.

Digital Displays in Universities: Informative and Engaging

Universities incorporate digital displays to communicate with students, faculty, and visitors effectively. The suitable size for digital displays in universities varies based on the display's location and purpose. Medium- to large-sized screens with high resolution and portrait or landscape aspect ratios are utilised for announcements, event schedules, and campus information. The right display size ensures that the university community stays informed and engaged.

Enhancing Healthcare Facilities with Digital Signage

In healthcare facilities, digital signage serves as an essential communication tool for patients, visitors, and staff. The preferred digital signage size for healthcare facilities depends on the area of deployment and the type of information being displayed. Medium-sized displays with high resolution and portrait orientation are often used for patient information, appointment schedules, and health tips. Carefully selected digital signage dimensions improve the patient experience and streamline internal communication.

Electronic billboards are designed to catch the attention of a vast audience in outdoor settings. The recommended dimensions for electronic billboards typically range from 14 feet to 48 feet in width and 8 feet to 16 feet in height. These large displays ensure maximum visibility and impact, allowing advertisers to create visually engaging content that leaves a lasting impression on passersby.

Interactive Digital Displays: Engaging Users with Immersive Experiences

Interactive digital displays offer an unparalleled level of engagement with users, making them effective communication tools in various settings. The ideal dimensions for interactive displays depend on the installation location and purpose. For interactive kiosks in retail stores or information centres, a standard 42-inch to 55-inch screen size is often recommended. These sizes strike a balance between visibility and interactivity, enabling users to explore content with ease.

Digital Menu Boards: Enhancing Dining Experiences with Relevant Information

Digital menu boards revolutionise the way restaurants communicate their offerings to customers. The recommended dimensions for digital menu boards typically range from 32 inches to 55 inches, depending on the restaurant's layout and visibility requirements. Medium-sized displays are favoured, allowing diners to view the menu items and promotions clearly while adding a modern touch to the dining ambiance.

Information Boards: Concise and Informative Displays

Information boards serve as crucial communication tools in various settings, including educational institutions, public places, and corporate offices. The suitable dimensions for information boards vary based on the available space and the amount of information to be displayed. Smaller screens, such as 24 inches to 32 inches, are commonly used for indoor information displays, providing concise and essential information to the audience.

Corporate Digital Screens: Professional Communication Within Offices

Corporate settings utilise digital screens to convey important announcements, employee updates, and company news. The recommended dimensions for corporate digital screens typically range from 43 inches to 65 inches, depending on the viewing distance and the number of viewers. Larger screens in common areas facilitate seamless communication, while smaller screens in individual offices provide focused updates.

Optimising the Viewing Experience

The rationale behind these recommendations lies in optimising the viewing experience for the target audience in each setting:

  • Impact and Visibility: Electronic billboards demand larger dimensions to maximise visibility from afar, making them ideal for capturing the attention of motorists and pedestrians.
  • User Engagement: Interactive displays with moderate sizes ensure users can interact comfortably with the content without feeling overwhelmed or restricted.
  • Clarity and Readability: Digital menu boards strike a balance between being visually appealing and allowing diners to read the menu items effortlessly.
  • Conciseness and Accessibility: Information boards in indoor settings require smaller dimensions to deliver concise information quickly and clearly.
  • Professional Communication: Corporate digital screens offer a professional look and feel, fostering effective communication within the office environment.

What is an Interactive Display System?

An interactive display system is a cutting-edge technology that enables users to interact directly with the content displayed. These systems incorporate touch-screen technology, allowing users to navigate through information, select options, and actively engage with the content. Interactive display systems find applications in educational institutions, museums, retail stores, and corporate offices, enhancing user engagement and creating immersive experiences.

Factors Influencing the Best Size Selection

Digital signage has become an integral part of modern communication strategies, allowing businesses to engage their audience effectively. Choosing the right size for digital displays is crucial to ensuring maximum impact and an optimal user experience. In this section, we will explore the key factors that influence the selection of the best digital signage size and provide practical tips for determining the most suitable dimensions based on these factors.

Available Space: Making the Most of Limited Real Estate

One of the primary considerations when choosing the size of digital signage is the available space for installation. Whether it's a retail store, restaurant, corporate office, or public place, the dimensions of the space will directly impact the size of the display. Businesses must assess the dimensions of the wall, counter, or kiosk where the digital signage will be placed to avoid oversized or cramped displays.

Viewing Distance: Ensuring Clear Visibility

The distance between the audience and the digital display is another critical factor in size selection. For outdoor electronic billboards, larger dimensions are essential to ensure clear visibility from a distance. On the other hand, interactive displays in indoor settings require moderate sizes, allowing users to engage with the content comfortably. Determining the optimal viewing distance for each setting is crucial to delivering an impactful viewing experience.

Content-Type: Tailoring Size to Content Requirements

The type of content to be displayed also influences the choice of digital signage size. For information boards or menu displays, smaller screens with concise information may suffice. In contrast, digital billboards or retail displays may demand larger sizes to accommodate visually engaging content. Considering the variety of content that will be showcased helps businesses select the most suitable dimensions for their specific needs.

Practical Tips for Size Selection

  • Conduct a site survey to assess the available space and determine the ideal size range for the digital display.
  • Consider the average viewing distance to strike a balance between visibility and engagement.
  • Tailor the size to the content requirements, ensuring that the display can accommodate the intended messages effectively.
  • Test different screen sizes in the actual environment to gauge their impact and adjust accordingly.

Advantages of Suitable Digital Signage Dimensions

Selecting the right size for digital displays plays a crucial role in enhancing visibility and attracting the attention of the target audience. A well-sized digital sign ensures that the content is easily noticeable, even in crowded environments such as retail stores, airports, or busy streets. By maximising visibility, businesses can effectively communicate their messages and promotions to a larger audience, thereby increasing brand exposure and potential customer interactions.

Better Readability for Clear Communication

Optimising digital signage dimensions contributes to better readability, making it easier for viewers to grasp the displayed information quickly. Whether it's product descriptions, wayfinding directions, or menu options, appropriately sized digital displays prevent content from appearing cluttered or too small to read. Clear and legible content creates a positive user experience, reducing the chances of misinterpretation and ensuring that the intended messages are effectively communicated.

Improved Audience Engagement and Interaction

Digital displays with suitable dimensions have a significant impact on audience engagement and interaction. When users can comfortably view and comprehend the content, they are more likely to interact with the display. Interactive digital displays, especially when appropriately sized, encourage users to explore and actively engage with the content. This not only increases brand interaction but also creates a memorable experience, fostering a positive perception of the brand.

Real-World Examples of Successful Implementations

  • Interactive Wayfinding Kiosks in a Shopping Mall: A shopping mall installed interactive digital kiosks with optimised dimensions to help visitors navigate through the complex layout. The kiosks featured user-friendly touch screens with easy-to-read maps, providing real-time directions to various stores and facilities. As a result, visitors experienced improved wayfinding and spent more time exploring the mall's offerings.
  • Digital Menu Boards in Restaurants: Restaurants that upgraded their traditional menu boards to dynamic digital displays with suitable dimensions witnessed increased customer engagement and faster ordering processes. The clear presentation of menu items, along with enticing visuals, enticed customers to explore new dishes and promotions, leading to a rise in overall sales.


In this comprehensive guide to selecting the best size for digital signage, we explored the crucial factors that influence the choice of dimensions and the advantages of optimising display size. By considering factors such as available space, viewing distance, and content type, businesses can make informed decisions to enhance the impact of their digital displays.

  • Increased Visibility and Readability: Choosing the right size ensures increased visibility and better readability of the content, leading to improved audience engagement and communication.
  • Improved Audience Interaction: Optimised dimensions, especially in interactive displays, foster user engagement and create memorable experiences.
  • Real-World Success Stories: We examined real-world examples of successful digital signage implementations with optimised dimensions in various settings, like shopping malls and restaurants.
  • Benefits of Suitable Dimensions: Enhanced visibility, improved readability, and increased audience engagement are among the many benefits of selecting the right size for digital displays.


What is the ideal size for digital signage?

The ideal size for digital signage varies based on the specific application and setting. In general, larger displays are recommended for outdoor and high-traffic areas to maximise visibility, while smaller screens work well in indoor spaces with limited viewing distance. Consider the content and audience to determine the best fit.

What are the recommended screen dimensions for digital advertising?

The recommended screen dimensions for digital advertising depend on the display's aspect ratio. Common aspect ratios include 16:9 and 4:3. For most digital advertising, a 16:9 aspect ratio is preferred, as it suits widescreen content and is widely used in modern displays.

How do I choose the best size for digital displays?

To choose the best size for digital displays, consider factors like available space, viewing distance, and content type. Larger displays suit areas with high foot traffic, while smaller ones are suitable for closer interactions.

What is the optimal resolution for electronic billboards?

The optimal resolution for electronic billboards depends on the display size and viewing distance. High-definition resolutions like 1080p or 4K are commonly used to ensure clear and crisp visuals.

What are the top aspect ratios for outdoor digital signs?

Common aspect ratios for outdoor digital signs are 16:9 and 16:10. These ratios offer widescreen formats suitable for various content types, maximising visual impact.

How can I optimise the digital display size?

Optimise digital display size by considering content readability, viewer distance, and screen aspect ratio. Test different sizes and gather feedback to find the best fit for your specific application.

What is the preferred size for digital posters in museums?

The preferred size for digital posters in museums depends on the available exhibition space and the desired visual impact. Larger screens may be preferred to create immersive experiences, while smaller ones are ideal for concise information.

How do I set up the perfect size for digital menu boards in cafes?

To set up the perfect size for digital menu boards in cafes, assess the available wall space and customer viewing distance. Opt for a size that allows clear visibility and easy readability of the menu items.

What are the suitable dimensions for digital information boards?

Suitable dimensions for digital information boards depend on the location and the amount of information to be displayed. Ensure that the content is legible from a typical viewing distance.

How do I select the best size for digital kiosks in public places?

Select the best size for digital kiosks in public places by considering user interactions, available space, and content requirements. Larger kiosks may be suitable for interactive experiences, while smaller ones are practical for limited spaces.

What is the preferred digital signage size for healthcare facilities?

The preferred digital signage size for healthcare facilities depends on the location and purpose. Larger displays in waiting areas can entertain and inform patients, while smaller screens in hallways can offer essential information.

How do you determine the right size for digital displays in universities?

Determine the right size for digital displays in universities by evaluating the viewing distance and content visibility. Larger screens in common areas and classrooms can engage students effectively.

What is the best size for indoor digital advertising in malls?

The best size for indoor digital advertising in malls depends on placement and visibility. Large screens in high-traffic areas can attract attention, while smaller displays in stores can provide targeted information.

How do I find the recommended size for corporate digital screens?

Find the recommended size for corporate digital screens by analysing the space available in the corporate environment. Consider the viewing distance and content requirements to select an appropriate size that aligns with the company's branding and communication needs.