Digital signage advertising is a form of advertising that uses digital displays, such as LCD, LED, and plasma displays, to show digital media, like video, images, and information. Digital signage advertising is often used in public places, such as retail stores, restaurants, and airports, to display information about products, services, and promotions. It can also be used in corporate environments, such as office buildings and conference centers, to display news, weather, and other information. Digital signage advertising allows businesses to target specific audiences and deliver customised messages in real-time, making it a powerful and effective marketing tool.
Digital signage advertising is a digital display that allows companies to communicate with their target audience, using bold and impactful displays as they pass by. It provides a modern approach to advertising your business to potential and returning customers.
It also allows companies to think outside the box and market in places where a message may not be expected. Creativity is what draws attention to one’s signage over the traditional print media of a competitor. With this technology's power to display static images and video, endless possibilities exist. This is how different companies use digital signage in unique ways. In fact, some are taking advantage of the opportunity to turn their screens into a more revenue stream.
Why use digital signage advertising?
From the ease of deployment and management to flexibility in communications and cost savings, the benefits of digital signage are clear on the surface. But digital signage advertising has advantages that extend beyond this. Let us see,
Influence dynamic content forms
Digital signage advertising’s primary benefit is that your agency can serve dynamic and eye-catching content to your client's potential customers. It lets you display one-size-fits-all content formats, including text, videos, photos, social media, animations, live news, events listings, emergency alerts, and more. Thus, combining these formats leads to a rich and interactive experience which help engages audiences better than static content.
Easy to update content
Digital signage can change content quickly and expand the network’s size. It ensures that the screens display the most up-to-date information. With this, companies can experiment with different messages to test audience engagement.
Customisation
Most digital signage advertising software provides customisable applications. These apps produce tailored content such as live news or real-time weather updates. It can hook up custom software applications to your digital advertising signs through API.
Wider reach
Arguably, one of the strongest use of digital signage advertising is its much wider reach and higher recall rates. It eliminates geographical limits and helps businesses advertise on a larger scale.
Scheduled content
One of the major causes for using digital signage advertising is its ‘set and forget’ scheduling feature. Scheduling your digital signage content in advance can save you much time and simplify the process of updating your screens.
Potential opportunities
The flexibility of digital signage advertising also opens up various scenarios and possibilities that were once impossible. For instance, the light of a display draws the eye, and wherever these advertisements are used, people look. Hence, media players can be placed wherever advertising is considered appropriate. Whether inside a retail store, on a walkway to a destination, or anywhere the target audience may be.
Where does digital signage advertising work best?
- Retail stores: Digital signage can be used to display product information, special offers, and promotions, helping to attract customers and increase sales.
- Restaurants: Digital signage can be used to display menus, daily specials, and information about events and promotions.
- Airports: Digital signage can be used to display flight information, weather updates, and other information that is relevant to travellers.
- Corporate environments: Digital signage can be used to display company news, weather updates, and other information that is relevant to employees.
- Public spaces: Digital signage can be used to display information about local events, directions, and other information that is relevant to the local community.
- Trade shows and conferences: Digital signage can be used to display information about sessions, speakers, and other events at trade shows and conferences.
- Transportation centers: Digital signage can be used to display information about schedules, routes, and other information that is relevant to people using transportation services.
How to get started with digital signage advertising?
It may be possible that maybe your company has digital screens. But you want to become more of an advertising network. In such a case, you might not know where to start. So, when it comes to digital signage advertising, hardware is key. And choosing the right hardware may save you from display errors, system crashes, and other problems that may impact your business.
Digital signage advertising hardware
Think of digital signage; you might always assume it as the giant screens in Times Square or large screens showing information at an airport. But there’s more to it. Check out top considerations for digital signage hardware options:
Monitors
A monitor is the most cheap choice if you want to display content on a 17-32 inches screen. It provides good quality at a low cost and is one of the best cost-effective ways.
Smart TVs
A smart TV is essentially a TV with built-in computing software and capabilities. So, if you need to display something on a screen that’s 32 inches or more, you’re better displaying it on a TV. These are the best choice for those who don’t want to mess with an extra media device. Moreover, their operating systems include Samsung’s Tizen TVs, Android TVs, LG’s webOS TVs and more.
However, when choosing a smart TV, you must look at the performance and specifications.
Dumb TVs
Generally, a dumb TV is a bit like a non-smart PC monitor, which doesn’t have much power on its own or isn’t internet-enabled. Thus, needs additional multimedia equipment to be smart. But, these are considered the cheapest of the large screen displays as it offers acceptable image resolution. However, just keep in mind that you’ll have to buy some additional tech if you want to make it as smart as possible.
iPads or Tablets
Tablets and iPads are small-screen devices. They are often utilised as elevator controls, exhibit details, and kiosk interfaces. They are best for scenarios where there is a need of touch-screen functionality.
Commercial grade TVs
Also known as Professional TVs, these are specially designed for digital signage advertising. They are used for longer display times, usually 16 hours a day, seven days a week, or 24 hours a day. They are often durable, better constructed, outdoor-ready, and vibrant. Commercial-grade TVs are deemed best for heavy commercial usage.
Consumer TVs
These displays are designed for personal use for less display time, more or less 8 hours per day at most, as you probably won't be watching TV for more time than that in one day. However, if you use a consumer TV for 24/7 digital signage advertising, you will notice that the TV will lose quality over time, with things like colour distortion and edge burn-in. These are best for situations where you’ll need multiple screens for long-term and rigorous use.
Digital signage advertising rates
Why do people choose digital over traditional printing? Because it’s not only environment-friendly but also an inexpensive medium of communication. Digital signage allows companies to market their products/services and convey messages more entertaining and interactive way.
Digital signage advertising might seem costly in the initial stages. But once you’re done with hardware and media devices, you’re into long-term benefits. Generally, the average cost of a digital signage advertisement varies from £1500 to £12000 per month.
What affects the cost of digital signage advertising?
- The costs might depend on the locations where you want to run an ad. So if you want to advertise one of the most populous locations, the price could be higher and vice versa.
- Demographics are another factor that can impact digital signage advertising costs. So if your ads are being shown to individuals with lots of extra income, you will likely pay more.
