Digital signage uses electronic displays to convey information, advertise products, and improve communication. As advertising screens continue to evolve, the importance of digital signage in modern advertising is growing unprecedentedly. One of the most popular types of digital signage is vertical displays, commonly used in various industries for advertising, wayfinding, and menu boards.
Vertical digital signage solutions offer numerous advantages over traditional displays, including stunning visual communication, interactive features, and dynamic content display.
From wayfinding displays to menu boards, vertical digital signage displays provide stunning visual communication that captures customers' attention and drives engagement. These displays are ideal for indoor digital signage in small businesses, retail stores, and restaurants and outdoor digital signage for events and trade shows.
In addition to vertical displays, video walls, touch screen kiosks, retail displays, and LED displays are widely used in digital advertising. These commercial displays offer high-resolution images and dynamic displays that capture customers' attention and drive engagement. As digital signage continues to evolve, it's important for businesses to stay up-to-date on the latest trends and choose the correct display solutions for their unique needs.
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Vertical displays vs horizontal displays
When it comes to digital signage, businesses can choose between vertical displays and horizontal displays. Both displays have advantages and disadvantages, but in this article, we'll focus on the benefits of vertical digital signage and how it can impact audience engagement.
- Form Factor
Vertical displays have a portrait orientation, which makes them ideal for displaying content such as menus, wayfinding information, and social media feeds. In contrast, horizontal displays have a landscape orientation, making them better suited for showcasing videos and images.
- Placement Options
Vertical displays are versatile and can be placed in various locations, including tight spaces such as elevator lobbies and narrow hallways. They can also be installed on walls, freestanding kiosks, or ceiling suspensions. In contrast, horizontal displays are typically mounted on walls or tabletops.
- Impact on Audience Engagement
Vertical digital signage solutions can improve audience engagement in several ways. First, vertical displays are eye-catching and can draw attention to your content. Second, they can provide a more immersive experience, especially when displaying interactive digital signage. Third, they can help businesses stand out by showcasing stunning digital signage.
Industries That Benefit from Vertical Digital Signage Solutions
- Restaurants: Vertical digital signage is ideal for displaying menus, daily specials, and promotions. They can also be used for wayfinding, helping customers navigate the restaurant.
- Retail stores: Vertical displays can showcase product information, promotions, and advertising screens. They can also be used for wayfinding and providing customers with store layouts.
- Trade shows: Vertical displays attract booth attention and showcase products and services. They can also be used to provide wayfinding information and show schedules.
- Events: Vertical digital signage can help event organisers provide attendees with important information such as schedules, maps, and event highlights. They can also be used for advertising screens and promotions.
Thus, vertical digital signage solutions greatly improve audience engagement and give businesses a competitive edge. So if you're looking for a powerful visual communication tool, consider investing in stunning vertical digital signage.
| Vertical Displays | Horizontal Displays |
| Portrait orientation | Landscape orientation |
| Ideal for displaying menus, wayfinding, and social media feeds | Ideal for showcasing videos and images |
| Versatile placement options (walls, freestanding kiosks, suspended from ceilings) | Typically mounted on walls or placed on tabletops |
| Eye-catching and can draw attention to content | Eye-catching and can draw attention to content |
| Provide a more immersive experience, especially with interactive digital signage | Provide a more immersive experience with videos and images |
| Ideal for attracting attention to booths and showcasing products and services | Ideal for showcasing products and services |
| Used for advertising screens and promotions | Used for advertising screens and promotions |
Types of vertical digital signage solutions
Vertical digital signage solutions are becoming increasingly popular due to their ability to provide viewers with a dynamic and engaging visual experience.
Advertising Screens and Video Walls
Vertical advertising screens and video walls are perfect for large-scale installations in shopping malls, airports, and event venues. They can display stunning digital signage content that captures the attention of passersby, making them ideal for advertising and promotional purposes.
Video walls consist of multiple screens arranged in various configurations, creating a visually stunning display that can be seen from afar. These dynamic displays are perfect for showcasing videos, images, and other types of visual content.
Touch Screen Kiosks and Retail Displays
Interactive digital signage, such as touchscreen kiosks and retail displays, can give viewers a unique and engaging experience. They allow customers to interact with digital content, making it an effective way to promote products and services.
Touch screen kiosks can be used for various purposes, such as wayfinding displays, menu boards, and product showcases. They are ideal for retail stores, restaurants, and other businesses that want to enhance the customer experience.
LED Displays and Electronic Displays
LED and electronic displays are becoming increasingly popular due to their ability to deliver high-impact visuals. They are perfect for indoor and outdoor digital signage and can be used for various purposes, such as advertising and entertainment.
LED displays offer high resolution and are energy-efficient, making them popular for commercial displays. On the other hand, electronic displays are versatile and can be used in various settings, including trade shows, events, and retail stores.
| Type of Solution | Best for | Features |
| Advertising Screens and Video Walls | Large-scale installations | Stunning digital signage, dynamic displays |
| Touch Screen Kiosks and Retail Displays | Interactive experiences | Wayfinding displays, menu boards, product showcases |
| LED Displays and Electronic Displays | High-impact visuals | High-resolution, energy-efficient, versatile |
When choosing a digital signage solution, you must consider your needs and goals to select the best option for your business.
Interactive features and customisation options
Vertical digital signage is becoming increasingly popular as a powerful tool for businesses to communicate with customers. With interactive features and customisation options, digital signage can help businesses create engaging experiences that capture attention and drive sales.
Interactive Features
- Touch Screens: Touch screen technology has revolutionised how businesses engage with customers. Vertical touchscreen displays can be used for various purposes, such as wayfinding, menu boards, and interactive product displays. By allowing customers to interact with digital signage, businesses can create a more immersive and engaging experience that encourages them to stay longer and interact with the brand.
- Motion Sensors: Motion sensors can trigger dynamic content on digital signage. For example, the display can change when someone walks by to show a relevant message or promotion. This interactive digital signage can be especially effective in retail environments, where businesses can use it to showcase their products and drive sales.
Customisation Options
- Branding: Customising digital signage with your brand’s logo, colours, and messaging is a great way to create a consistent brand experience across all touchpoints. Vertical digital signage can be designed to match the look and feel of a business’s physical space, creating a cohesive brand experience that resonates with customers.
- Messaging: With digital signage, businesses can quickly and easily update their messaging to reflect current promotions, events, or other announcements. This makes it an ideal platform for delivering timely and relevant customer information.
- Display Layout: Vertical displays come in various sizes and layouts, allowing businesses to choose a display that best suits their needs. For example, a business may choose a large-format display to make a bold statement or a smaller display for a more intimate setting.
How Interactive Features and Customisation Options Can Enhance Engagement
- Vertical Advertising Screens: Digital signage solutions can create stunning digital advertising screens that capture attention and communicate messages effectively. Whether in a retail setting or at an event, vertical advertising screens can be customised with branding, messaging, and display layout to create a unique and memorable customer experience.
- Video Walls: Video walls are a popular option for businesses looking to create a dynamic and engaging visual display. With high-resolution displays and dynamic content, businesses can use video walls to showcase products, services, or other information in an eye-catching way.
- Touch Screen Kiosks: Touch screen kiosks are an excellent way to provide customers with interactive experiences. They can display product information, allow customers to place orders, or provide directions and wayfinding information.
- Retail Displays: Vertical digital signage can create engaging and informative displays in retail settings. From showcasing new products to displaying special promotions, digital signage is a powerful tool for driving sales and enhancing the customer experience.
Benefits of visual communication
Vertical digital signage has become popular for businesses looking to capture attention and deliver information effectively. With stunning digital signage displays and dynamic visuals, vertical advertising screens and video walls have become a crucial elements in visual communication strategies. Here are some benefits of using vertical digital signage solutions:
- Capturing Attention
Vertical displays are a great way to capture the attention of potential customers. Placed in prominent locations, they can attract passersby and provide information that is easy to digest. Digital signage solutions allow for flexibility in design, with the ability to display moving images, animations, and high-resolution graphics that can captivate an audience.
- Effective Information Delivery
Digital signage can be used for wayfinding, menu boards, retail displays, and much more. They can be used to deliver timely information and promotions to customers, improving their experience and increasing engagement. Interactive digital signage and touchscreen kiosks take it further, providing customers with a more personalised and interactive experience.
Successful Campaigns Using Vertical Digital Signage Solutions
There are countless examples of successful digital signage campaigns. Here are a few:
- Red Bull's 'Gives You Wings' campaign used large format displays to create an immersive customer experience. With high-resolution graphics and dynamic displays, the campaign captured the attention of passersby and delivered a memorable message.
- McDonald's introduced digital menu boards in their restaurants, allowing real-time updates and changing menus based on the time of day. The solution improved the customer experience and increased sales.
- Nike used LED displays to create an interactive customer experience in their flagship store. The displays allowed customers to explore the store, learn about products, and interact with the brand in a unique way.
Vertical digital signage solutions can be used for indoor and outdoor displays, making them versatile solutions for businesses of all types. With the ability to create stunning visuals and deliver timely information, digital signage is becoming an increasingly important element in visual communication strategies.
Outdoor vs indoor installations
When choosing between outdoor and indoor installations for vertical digital signage, there are many factors to consider. While outdoor installations require weather resistance and brightness levels, indoor installations offer unique advantages for retail, hospitality, and other indoor spaces. Let's take a closer look at the benefits of each type of installation and what you need to know before making a decision.
Considerations for Outdoor Installations
When installing digital signage outdoors, weather resistance is a key consideration. Outdoor installations must withstand harsh weather conditions like rain, wind, and extreme temperatures. In addition, outdoor installations need to be bright enough to be visible in direct sunlight.
Other important factors to consider include:
- Durability: Outdoor installations must be durable enough to withstand the elements and any potential vandalism or theft.
- Size and Placement: Outdoor installations need to be large enough to be visible from a distance, and they need to be placed in strategic locations to maximise visibility.
- Connectivity: Outdoor installations require a reliable network connection to ensure content is updated and displayed correctly.
Advantages of Indoor Installations
While outdoor installations offer some unique benefits, indoor installations offer advantages that can't be found outdoors. For example, vertical digital signage can create stunning visual displays in retail, hospitality, and other indoor spaces.
Other benefits of indoor installations include:
- Targeted Advertising: Vertical displays can target specific audiences based on location, demographics, and other factors.
- Interactive Features: Touchscreen kiosks can provide interactive experiences for customers, such as product demonstrations or wayfinding displays.
- Versatility: Indoor installations can be used for various purposes, from displaying restaurant menu boards to providing visual communication in corporate settings.
| Factors | Outdoor Installations | Indoor Installations |
| Weather Resistance | It must be weather-resistant and withstand harsh conditions like rain, wind, and extreme temperatures. | Not applicable, as indoor installations do not require weather resistance. |
| Brightness Levels | It must be bright enough to be visible in direct sunlight. | Not applicable, as indoor installations are not exposed to direct sunlight. |
| Durability | It must be durable enough to withstand the elements and any potential vandalism or theft. | Generally less susceptible to damage from the elements, vandalism or theft. |
| Size and Placement | Must be large enough to be visible from a distance and placed strategically to maximise visibility. | It can be placed in a wide range of locations, depending on the purpose of the installation. |
| Connectivity | Requires a reliable network connection to ensure content is updated and displayed correctly. | Requires a reliable network connection to ensure content is updated and displayed correctly. |
| Targeted advertising | can target specific audiences based on location, demographics, and other factors. | It can target specific audiences based on location, demographics, and other factors. |
| Interactive Features | Touchscreen kiosks can provide interactive experiences for customers, such as product demonstrations or wayfinding displays. | Touchscreen kiosks can provide interactive experiences for customers, such as product demonstrations or wayfinding displays. |
| Versatility | Can be used for a wide range of purposes, such as advertising screens, wayfinding displays, and menu boards. | It can be used for various purposes, such as visual communication, retail displays, and corporate communication. |
Maintenance and support
Digital signage has become a crucial element in visual communication, with many businesses adopting this technology to display their advertising messages, wayfinding directions, and informative content. Vertical digital signage has proven to be an effective and engaging medium for showcasing content compactly and space-efficiently. However, regular maintenance and updates are essential to keep your vertical digital signage running optimally.
Regular Maintenance
Regular maintenance is key to ensuring that your vertical digital signage solution functions correctly and remains visually stunning. Here are some tips for maintaining your vertical digital signage:
- Keep it Clean: Regularly clean your screens and displays to ensure they are free from dirt and smudges that can negatively affect the image quality.
- Check the Connections: Ensure all cables and connections are secure and functioning correctly to prevent potential technical issues.
- Monitor Performance: Monitor the performance of your digital signage solution to identify any potential issues early on and fix them before they become major problems.
Software Updates
Keeping your digital signage solution up-to-date with the latest software is crucial to ensuring optimal performance and functionality. Here are some tips for updating your digital signage software:
- Automatic Updates: Set your software to automatically update to the latest version to ensure you always have the latest features and security patches.
- Scheduled Updates: Schedule regular software updates during off-peak hours to avoid disrupting customers' experiences.
Available Support Options
If you experience technical issues with your vertical digital signage, various support options are available to assist you. Here are some support options:
- Manufacturer Support: Contact the manufacturer of your digital signage solution for technical support and troubleshooting assistance.
- Third-Party Support: Consider hiring a third-party support provider to assist with technical issues.
Following the tips outlined above, you can keep your digital signage running smoothly and engage your customers with stunning visual communication.
Conclusion
Vertical digital signage solutions offer many benefits for businesses looking to elevate their messaging with stunning visual displays. These displays can be found in various forms, including advertising screens, video walls, touchscreen kiosks, retail displays, and more. Their high-resolution and dynamic displays capture attention and improve visual communication. They're also versatile, with indoor and outdoor options available. Affordable vertical digital signage solutions are available for small businesses, with software and design options to match.
When it comes to visual communication, vertical displays are a must-have for any modern business. So why wait? Invest in stunning digital signage solutions today and take your messaging to new heights.
FAQs
Q. What is vertical digital signage?
Vertical digital signage is a type of digital signage that is designed to be taller than it is wide, with a portrait orientation. It typically involves using a display screen mounted vertically on a wall or stand, allowing for the display of dynamic multimedia content such as images, videos, and animations.
Q. How does vertical digital signage differ from horizontal digital signage?
Vertical digital signage differs from horizontal digital signage in its orientation. While horizontal digital signage typically has a landscape orientation, vertical digital signage is taller than wide, with a portrait orientation. This allows for a different layout and content design to be optimised for the vertical display format.
Q. What are the benefits of using vertical digital signage?
Vertical digital signage offers a range of benefits, including the ability to display dynamic multimedia content in a portrait format that can be optimised for the space available. This can attract attention and engage viewers while providing a more visually appealing and immersive experience. Vertical digital signage can also save space and increase the number of displays placed in a given area.
Q. How can vertical digital signage be used in retail stores?
Vertical digital signage can be used in retail stores to showcase products, promote sales and promotions, and provide customer information. It can also be used for wayfinding, displaying maps and directories, and highlighting special events or featured products.
Q. How can vertical digital signage be used in restaurants?
Vertical digital signage can be used in restaurants to display menus, promote specials and deals, showcase the restaurant's brand and atmosphere, and provide entertainment for customers while they wait for their food.
Q. What types of content can be displayed on vertical digital signage?
Vertical digital signage can display a wide range of content, including images, videos, animations, text, and interactive elements. Content can be designed to showcase products, promote sales and specials, provide information and wayfinding, and create an engaging and immersive experience for viewers.
Q. What are the best practices for designing vertical digital signage?
Best practices for designing vertical digital signage include keeping content concise and visually appealing, using high-quality images and videos, using legible fonts, and creating a clear information hierarchy. Content should also be optimised for the vertical format, carefully focusing on spacing, layout, and orientation.
Q. What is the cost of vertical digital signage?
The cost of vertical digital signage can vary widely depending on factors such as display size, resolution, hardware and software requirements, installation costs, and ongoing maintenance and support. However, prices typically range from a few hundred to several thousand dollars per display.
Q. How can vertical digital signage be used for wayfinding?
Vertical digital signage can be used for wayfinding by displaying maps, directories, and other information that can help visitors navigate a space or find specific locations. This can be particularly useful in large or complex environments such as hospitals, museums, and shopping centres.
Q. What is the lifespan of vertical digital signage?
The lifespan of vertical digital signage can vary depending on factors such as usage, environment, and maintenance. However, with proper care and maintenance, most displays are expected to last several years.
Q. How can vertical digital signage be used for advertising?
Vertical digital signage can be used for advertising by displaying dynamic multimedia content that promotes products, services, or brands. This can be particularly effective in retail environments, where displays can be used to attract attention and drive sales.
Q. What are the hardware requirements for vertical digital signage?
Hardware requirements for vertical digital signage typically include a display screen, a media player or computer to power the display, mounting hardware, and cables. Additional hardware, such as sensors, cameras, and touchscreens, may also be required depending on the specific use case.
Q. How can vertical digital signage be controlled remotely?
Vertical digital signage can be controlled remotely by using digital signage software that allows for the scheduling and management of content across multiple displays. This can include cloud-based software that can be accessed from anywhere with an internet connection and local software that can be installed on a computer or media player.
Q. What are the best vertical digital signage software options?
Some of the best vertical digital signage software options include Signagelive, NoviSign, and ScreenCloud. These platforms offer a range of features and capabilities, including content management, scheduling, analytics, and remote management.
Q. How can vertical digital signage be used in educational settings?
Vertical digital signage can be used in educational settings to display information, announcements, and schedules and showcase student work and achievements. It can also be used for wayfinding and directory information and to provide interactive educational content and resources. Additionally, digital signage can be used in public areas such as libraries and student centres to display news and events and promote campus services and initiatives.
