Types of Digital Signage Displays and Their Advantages

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Digital signage displays are electronic displays used to advertise and communicate with customers. They are a crucial component of modern marketing strategy for businesses, as they offer a range of benefits that traditional advertising cannot match. Digital signage solutions allow businesses to capture customer attention and enhance the customer experience.

Digital signage displays come in various forms, such as 

  • Interactive
  • Outdoor
  • Indoor
  • Touch screen displays
  • Video walls, and more.

By implementing digital signage displays, businesses can improve their brand recognition and customer experience and, ultimately, increase their bottom line.

Types of Digital Signage Displays

Interactive Displays

Interactive displays are digital signage displays that allow customers to engage with content in a more immersive and interactive way. These displays can include touchscreen displays, video walls, wayfinding displays, menu boards, kiosks, and more. Interactive displays can be used indoors and outdoors and come in various sizes and shapes to suit any business need.

Interactive displays offer a range of features that make them an attractive option for businesses. These features include:

  • Touchscreen functionality
  • Dynamic content
  • Customisable content
  • Built-in media players
  • Energy-efficient technology
  • Durable design

Advantages of Interactive Displays for Businesses

There are many advantages to using interactive displays for businesses. Some of the key benefits include:

  • Increased engagement: interactive displays are more engaging than traditional displays, encouraging customers to spend more time exploring content and learning about products and services.
  • Improved customer experience: interactive displays allow customers to interact with content meaningfully, improving their overall experience and increasing their likelihood of returning.
  • Enhanced brand recognition: interactive displays allow businesses to showcase their brand in a more memorable and impactful way, increasing brand recognition and awareness.
  • Greater flexibility: interactive displays can be easily updated and tailored to suit changing business needs and customer preferences, allowing businesses to stay ahead of the competition.
  • Cost-effective: interactive displays are often more cost-effective than traditional advertising methods, providing businesses with a great return on investment.

Examples of Interactive Displays

Many interactive displays are available, each with unique features and advantages. Some examples of interactive displays include:

  • Touchscreen kiosks in retail stores allow customers to explore products and access additional information
  • Wayfinding displays in hospitals and airports help customers to navigate complex environments
  • Interactive menus in restaurants allow customers to customise their orders and explore different options
  • Digital posters in museums and galleries provide additional information and context about exhibits

Outdoor Displays

Outdoor displays are a popular form of digital signage displays businesses use to promote their brand and products. These displays can be used to showcase images, videos, and interactive content to grab the attention of potential customers. Outdoor displays are electronic displays designed to withstand harsh weather conditions and installed in outdoor locations such as parks, streets, and building exteriors. These displays use LCD or LED technologies to provide high-quality images and videos. Some common outdoor display features include

  • high brightness
  • wide viewing angles
  • water-resistant enclosures.

Advantages of Outdoor Displays for Businesses

Outdoor displays offer several advantages for businesses and organisations, including:

  • Increased visibility: Outdoor displays can be placed in high-traffic areas to increase visibility and attract attention to businesses and organisations.
  • Cost-effective advertising: Outdoor displays can be a cost-effective way to advertise products and services, as they can be updated quickly and easily without incurring the costs associated with traditional advertising methods.
  • Greater engagement: Interactive outdoor displays can increase engagement by allowing users to interact with the display and access information.
  • Improved wayfinding: Outdoor displays can give visitors directions and information about the location.
  • Enhanced customer experience: Outdoor displays can enhance the customer experience by providing useful information and entertainment.

Examples of Outdoor Displays

There are many examples of outdoor displays used by businesses and organisations, including:

  • Menu boards: Restaurants use outdoor menu boards to display menus and promotions.
  • Wayfinding displays: Shopping malls and airports use wayfinding displays to give visitors directions and information.
  • Digital posters: Retail stores use digital posters to display advertisements and promotions.
  • Kiosks: Outdoor kiosks are used for information and transactional purposes in various retail, healthcare, and transportation industries.

Video Walls

A video wall is a large digital display that is made up of multiple smaller displays or screens. These screens can be LCD or LED and are arranged to create a single large display. Video walls come in various sizes, shapes, and resolutions and can be customised to fit different spaces and applications. Video walls have several features that make them an attractive option for businesses. These include:

  • High resolution
  • Flexibility
  • Interactivity
  • Durability

Advantages of Video Walls for Businesses

Video walls offer several advantages for businesses, including:

  • Improved customer experience: Video walls can display engaging and interactive content that captures customers' attention and improves their experience.
  • Increased brand awareness: Video walls can display branded content, such as videos and images, that promote a business's products and services.
  • Enhanced communication: Video walls can clearly and visually appealingly display important information, such as wayfinding directions or event schedules.

Examples of Video Walls

Video walls can be found in various industries, including

  • Retail: Video walls can be used in retail stores to showcase products and promotions, create engaging displays, and enhance the shopping experience.
  • Hospitality: Video walls can be used in hotels and restaurants to display menus, promotions, and event information and create a visually appealing atmosphere.
  • Healthcare: Video walls can be used in healthcare facilities to display patient information, promote wellness initiatives, and provide wayfinding directions.
  • Education: Video walls can be used in schools and universities to display important information, such as schedules and announcements, and create engaging educational content.

Display Panels

Display panels are one of the most common types of digital signage displays, and they come in different sizes, shapes, and technologies. Display panels are designed with features that suit various business needs. Some of the common features of display panels include:

  1. High-resolution display
  2. Interactive displays
  3. Easy-to-use digital signage software
  4. Built-in media players
  5. Energy-efficient

Advantages of Display Panels for Businesses:

Display panels offer numerous benefits for businesses, including:

  1. Increased brand awareness: Display panels are a highly effective way of increasing brand awareness as they attract the attention of potential customers.
  2. Cost-effective: Display panels are a cost-effective way of advertising and communicating with customers, as they can be updated quickly and easily.
  3. Increased sales: Display panels can be used to showcase new products, promotions, and offers, which can help to increase sales.
  4. Improved customer experience: Display panels can provide customers with useful information, such as directions, menus, and event schedules, which can improve their experience.

Examples of Display Panels:

Some of the most popular types of display panels include:

  1. LCD display panels: LCD display panels are commonly used for indoor advertising and information sharing.
  2. LED display panels: LED display panels are commonly used for outdoor advertising and are known for their high brightness and visibility.

How to choose the best digital signage display for your business

With a wide range of digital signage options in the market, choosing the best one for your business can be daunting. When choosing a digital signage display for your business, consider the following factors:

  1. Purpose and location of the display: Determine the purpose of the display and where it will be located. Will it be an outdoor or indoor display? Will it be used for wayfinding, menu boards, or advertising? Knowing the purpose and location of the display will help you choose the right type of digital signage display.
  2. Type of display: Digital signage displays come in different types, including LCD, LED, interactive displays, video walls, and touchscreen displays. Each type has unique features and advantages, so choose the one that meets your business needs.
  3. Size and resolution: The size and resolution of the display will depend on the location and purpose of the display. For instance, a digital signage display for a retail store may require a higher resolution and larger size than one used in a school.
  4. Content management system: A content management system is software for managing and distributing content to digital signage displays. Choose a digital signage display with a content management system that is easy to use and allows you to update content remotely.
  5. Budget: Digital signage displays come in different price ranges. Consider your budget when choosing a digital signage display for your business. However, keep quality and functionality.

By following these tips, you can find the perfect digital signage display for your business that will effectively communicate with your target audience.

If you're looking for affordable digital signage displays for small businesses, digital signage displays for retail stores, or easy-to-use digital signage displays for restaurants. In that case, consider checking digital signage displays reviews and comparing digital signage display cost. You can also look for digital signage displays near me or digital signage displays for sale. Additionally, you can learn more about what digital signage is and how digital signage works to better understand the benefits of digital signage displays for small businesses, healthcare facilities, schools, churches, and museums.


As we shift towards a digital-first world, businesses of all sizes must adopt the latest display technologies to stay relevant and competitive. From interactive displays and touchscreen displays to video walls and wayfinding displays, digital signage solutions are designed to captivate and engage audiences while conveying vital information. Whether you run a small business or a large corporation, affordable digital signage displays can help you increase brand visibility, improve customer experience, and boost sales. So, if you're ready to take your marketing strategy to the next level, consider implementing digital signage displays in your business today.


Q. What are digital signage displays?

Digital signage displays are electronic displays used to present information, advertising, or multimedia content to a targeted audience. They come in various sizes and can be installed in public places such as shopping malls, airports, hospitals, and schools.

Q. How do digital signage displays work?

Digital signage displays work by displaying multimedia content on an electronic screen through a media player or digital signage software. The content can be updated and scheduled remotely, making it easy to manage and control the information displayed.

Q. What are the benefits of using digital signage displays?

Digital signage displays offer several benefits, including capturing attention, communicating information effectively, and providing real-time updates. They are also cost-effective, customisable, and environmentally friendly.

Q. What are the different types of digital signage displays?

Different digital signage displays include LED, LCD, projection, and interactive displays. Each type has advantages and disadvantages, and the choice of display depends on the intended use and environment.

Q. What are the advantages of using digital signage displays in retail stores?

Digital signage displays in retail stores can attract customers' attention, communicate promotional offers, and enhance the customer experience. They can also provide real-time product availability, pricing, and information updates.

Q. How much do digital signage displays cost?

The cost of digital signage displays varies depending on the type, size, and features. Basic displays can cost a few hundred dollars, while more advanced systems can cost several thousand dollars.

Q.How can I install digital signage displays?

Digital signage displays can be installed by a professional installer or by following the manufacturer's instructions. The installation involves mounting the display, connecting the media player, and configuring the software.

Q. What are the best digital signage displays for small businesses?

The best digital signage displays for small businesses depend on the intended use, budget, and environment. Some popular options include Samsung Smart Signage, LG Commercial Displays, and ViewSonic Digital Signage.

Q. How can I use digital signage displays for wayfinding?

Digital signage displays can be used for wayfinding by displaying maps, directions, and other location-based information. They can also be integrated with sensors and mobile devices for personalised guidance.

Q. What are the top-rated digital signage displays on the market?

The top-rated digital signage displays on the market include Samsung QLED 8K, LG OLED Signage, and NEC MultiSync.

Q. How can I customise my digital signage displays?

Digital signage displays can be customised using digital signage software to create unique content, layouts, and designs. They can also be integrated with other systems, such as social media and mobile apps.

Q. What are the best digital signage displays for restaurants?

The best digital signage displays for restaurants depend on the intended use, environment, and budget. Some popular options include NEC MultiSync, LG Digital Signage, and Samsung Hospitality Displays.

Q. How can I measure the ROI of digital signage displays?

The ROI of digital signage displays can be measured by analysing metrics such as customer engagement, sales uplift, and operational efficiency. Establishing clear objectives and tracking the metrics over time is essential to evaluate the ROI accurately.

Q. How do digital signage displays compare to traditional signage?

Digital signage displays offer several advantages over traditional signage, including updating content in real time, capturing attention, and providing interactivity. They are also more environmentally friendly and cost-effective in the long run.