Digital standee displays are a great solution for businesses looking to stand out from the crowd and improve their retail marketing and digital advertising efforts. A digital standee display is a type of digital signage typically used in retail environments, such as stores or malls, to display advertising or promotional content.
Using digital displays in retail marketing and digital advertising has several key benefits. First, they provide improved customer engagement by capturing shoppers' attention and delivering targeted messages. Second, they offer better visual communication, making it easier for businesses to convey their brand message and product information.
Digital standee displays are just one example of the digital technology used in interactive, multimedia, and touchscreen displays. Using digital standee displays as part of your digital marketing and advertising strategy can help improve customer engagement and visual communication, increasing brand awareness and sales.
Table of Contents
What is a digital standee display?
A digital standee display is an innovative screen for retail marketing, digital advertising, and customer engagement. It is an interactive technology that enhances visual communication and enables the presentation of multimedia displays in a standalone unit. Digital standee displays are used in retail environments, trade shows, and events to promote brand awareness and increase customer engagement.
How Does a Digital Standee Display Differ From Other Digital Displays?
Digital standee displays are different from other types of digital displays, such as video walls and digital signage, in several ways. A digital standee display is a standalone unit that can be easily moved and placed in various locations. In contrast, a video wall comprises several tiled screens to create a larger display.
Digital signage is a digital display designed to display static or dynamic multimedia content, such as images and videos, for advertising or informational purposes. Digital standee displays, on the other hand, are designed to be interactive, with touchscreens and other interactive features that allow customers to engage with the content being displayed.
Different Types of Standees and Technologies
Digital standee displays come in different types and use various technologies to create them. Some of the common types of standees include
- LED displays use light-emitting diodes to create a bright, vibrant display that can be seen from a distance, making them ideal for outdoor digital advertising displays.
- LCD screens, such as retail and trade show displays, are commonly used for indoor digital displays.
- Interactive kiosks are digital standees incorporating touchscreens and other interactive technologies, enabling customers to engage with the displayed content.
Digital standee displays are typically powered by a media player, which stores and plays digital content, such as images and videos. The media player is connected to the display screen, allowing it to play the content.
Advantages of using digital standee displays
Digital standee displays are a versatile and portable digital signage solution that can help businesses attract customers and engage them in a visually appealing way. They offer many benefits, including:
- Versatility: Digital standee displays can be used in various settings. To promote products and services, they can be placed in high-traffic areas such as trade shows, exhibitions, and retail environments. They can also be used for branding and advertising in corporate events, conferences, and seminars.
- Portability: Digital standee displays are lightweight and easy to move around, making them an excellent option for businesses that need to promote their products or services in different locations. They are perfect for travelling events, trade shows, and exhibitions, as they can be easily transported in a car or on a plane.
- Attention-Grabbing: Digital standee displays are designed to attract attention and engage customers. They use digital technology to create interactive displays that are visually appealing and informative. These displays can be used to showcase products, services, and promotions in a way that is sure to grab the attention of passersby.
Uses of Digital Standee Display
In addition to these benefits, digital standee displays can also be used in specific use cases where they can be particularly effective, including:
- Trade Shows: Digital standee displays are perfect for trade shows. They can be used to promote products, services, and promotions to grab attendees' attention. They can also provide information about the company and its products and create a buzz around the brand.
- Exhibitions: Exhibitions are another great place to use digital standee displays. They can be used to showcase products and services in a visually appealing way, as well as to provide information about the company and its offerings. They are also great for creating brand awareness and attracting new customers.
- Retail Environments: Digital standee displays can be used to promote products and services and create a memorable customer experience. They can be used to showcase new products, promotions, and sales in a way that is sure to grab customers' attention. They can also create a unique shopping experience by providing interactive displays that allow customers to learn more about products and services.
Regarding digital standee displays, many options are available to businesses. Some of the most popular include a touchscreen, LED, multimedia, and interactive kiosks. These displays can be used for various marketing solutions, including digital advertising, brand awareness, promotional displays, retail marketing, and customer engagement.
Interactive displays and multimedia features
Interactive and multimedia features can significantly enhance customer engagement and provide an immersive experience for viewers when incorporated into digital standee displays. With the advancement of digital technology, these displays have evolved from static promotional displays to interactive displays with touch screens, motion sensors, and video playback capabilities.
Touch screens are one of the most popular features in digital standee displays. They enable users to interact with the display by touching the screen, making navigating and finding the information they need easier. Touch screens also capture customers' attention, keeping them longer and increasing their engagement with the display.
Motion sensors are another interactive technology that can be incorporated into digital standee displays. They are designed to detect the movement of customers in the vicinity of the display and trigger the display of relevant content. For instance, if a customer is approaching the display, the motion sensor can trigger a video to play, catching their attention and encouraging them to engage with the display.
The use of multimedia displays is also gaining popularity in retail marketing and digital advertising. Multimedia displays combine multiple forms of media, such as images, videos, and audio, making them more visually appealing and engaging for customers. Using multimedia displays in digital standee displays can enhance the customer's experience and create a lasting impression.
Interactive technology can significantly improve customer engagement and provide a more immersive experience for viewers. Incorporating interactive displays into digital standee displays can help create a memorable customer experience, leading to increased brand awareness and customer loyalty.
Applications in retail marketing
Digital standee displays have revolutionised the way retailers engage with their customers. By leveraging digital technology, these interactive displays provide an engaging and dynamic experience that attracts customers and improves brand awareness.
How Do Digital Standee Displays Work?
Unlike traditional print advertising, digital standee displays use interactive technology to engage customers and provide them with a more personalised and interactive experience. Digital standee displays are often used in retail marketing to attract customers and improve brand awareness. They can be placed strategically throughout a store or at events like trade shows to inform customers about products and services.
Using Digital Standee Displays in Retail Marketing
Retail marketing has evolved significantly, and digital standee displays have become an essential tool in the modern marketer's arsenal. Here are some ways in which digital standee displays can be used in retail marketing:
- Showcasing Products: Digital standee displays can showcase products interactively and engagingly. Retailers can use multimedia displays to give customers a 360-degree view of a product or showcase its features and benefits. This allows customers to better understand a product before making a purchase decision.
- Providing Information: Digital standee displays can inform customers about products and services. For example, a retailer can use a digital standee display to showcase a product video or provide customers with additional product details. This allows customers to make informed purchase decisions.
- Promoting Special Offers: Digital standee displays can also promote special offers and discounts. By showcasing special offers on digital displays, retailers can attract customers' attention and encourage them to purchase.
Campaigns Using Digital Standee Displays
Many successful campaigns have used digital standee displays to drive sales and improve brand awareness. Here are some examples:
- Nike: Nike used digital standee displays to promote its new Air Max 270 React shoe. The displays were placed in stores, and customers could interact with them to learn more about the shoe's features and design. The campaign was a huge success, and the shoe sold out within hours of its release.
- Coca-Cola: Coca-Cola used digital standee displays to promote its new Coke Zero Sugar product. The displays were placed in stores, and customers could interact with them to learn more about the product's features and benefits. The campaign was successful, and Coke Zero Sugar saw a significant increase in sales.
- Apple: Apple uses digital standee displays to showcase its products in stores. The interactive displays allow customers to learn more about the products before purchasing. This has helped Apple to improve customer engagement and increase sales.
Applications in digital advertising
Digital standee displays are a popular form of digital signage in advertising campaigns. They are versatile, easy to use, and can be used in various settings, including retail marketing, corporate events, and promotional displays. Digital standee displays can display targeted ads relevant to the viewer's interests. Using interactive technology, digital standee displays can create branded content and promote social media campaigns, thus increasing brand awareness and customer engagement.
Benefits of Using Digital Standee Displays in Digital Advertising
- Digital standee displays can reach a wider audience as they can be placed in high-traffic areas such as shopping malls, airports, and train stations. This makes them an ideal solution for brands looking to increase their visibility and exposure.
- Another benefit of using digital standee displays is that they provide more detailed analytics compared to traditional forms of advertising. They can track customer engagement and interaction with the display and provide data on customer demographics and preferences.
Using Digital Standee Displays for Events
Digital standee displays can be rented or purchased for events, making them an ideal solution for brands looking to increase their exposure and customer engagement at events. Digital standee displays can promote products, showcase brand messaging, and provide interactive experiences for attendees.
Digital Standee Display Prices and Suppliers
The price of a digital standee display can vary depending on the manufacturer and the features included. It is important to research different suppliers and compare prices before purchasing.
The best digital standee display manufacturers include Samsung, LG, and NEC. Many suppliers offer digital standee display rentals for events.
How to create an engaging digital standee display
Creating an engaging digital standee display can be challenging, but it can be a breeze with the right techniques and practices. Below are some tips and best practices for creating a digital standee display that is visually appealing, clear, and interactive, which will help improve customer engagement, increase brand awareness, and boost your digital advertising efforts.
Using High-Quality Visuals
High-quality visuals are a must when creating an engaging digital standee display. The display screen should showcase crisp, clear images that capture the audience's attention. This can be achieved using high-resolution images or videos, choosing the right colour schemes, and utilising multimedia displays incorporating graphics, animations, and other visual elements.
Clear Messaging
Clear messaging is another essential aspect of an effective digital standee display. The message should be simple, clear, and to the point. It should quickly answer the searcher's intent and be easily understood by the target audience. This can be achieved using concise language, bold fonts, and easy-to-read text.
Attention-Grabbing Animations
Attention-grabbing animations are an excellent way to make your digital standee display more interactive and engaging. Animations can highlight important information, showcase your products or services, or add fun and excitement to the display. This can be achieved using interactive technology such as touchscreens, LED displays, and media players.
Consider Audience Demographics, Display Location, and Viewing Distance
When designing a digital standee display, it is essential to consider the audience demographics, display location, and viewing distance. This will help you create a display that resonates with your target audience, fits the display location, and is visible from the right distance. For example, a retail marketing display should be designed with the target audience in mind and placed in an area easily visible to shoppers.
Digital Signage
Digital signage is another useful tool for creating an engaging digital standee display. It can showcase promotional displays, increase brand awareness, and improve customer engagement. This can be achieved using digital signage solutions like display boards, menu boards, and interactive kiosks.
Conclusion
Digital standee displays are a powerful tool for businesses looking to enhance customer engagement, boost brand awareness, and increase sales. These interactive displays use digital technology to create a multimedia experience that captivates audiences and effectively communicates marketing messages.
By incorporating digital standee displays into retail marketing and digital advertising strategies, businesses can deliver visually compelling content that captures attention and promotes engagement. With features such as touchscreen display, LED display, and multimedia display, digital standee displays offer a range of marketing solutions that cater to different customer preferences. If you want to stay ahead of the competition, consider investing in digital standee displays for your business. Explore digital signage solutions, display boards, signage software, and menu board for further learning.
FAQs
Q. What is a digital standee display?
A digital standee display is a flat panel display placed on a stand or pedestal, typically used for promotional or informational purposes. It is a digital version of the traditional cardboard cutout standee, which features life-size images of characters, celebrities, or products. Digital standee displays can play high-resolution videos, images, or animations, making them an effective marketing tool for retail stores, event venues, movie theatres, museums, and other public places.
Q. How does a digital standee display work?
A digital standee display works by displaying digital content on a high-resolution screen that is mounted on a stand or pedestal. The content can be managed and updated remotely using a content management system (CMS), which allows businesses to display dynamic and engaging content to their audience. Digital standee displays can be connected to the internet, enabling real-time updates and interactive features like touchscreens and motion sensors.
Q. What are the benefits of using a digital standee display?
Digital standee displays offer several benefits, including increased brand visibility, enhanced customer engagement, better product demonstration, and improved customer experience. They can also save businesses money on printing and distribution costs, as digital content can be updated and distributed quickly and easily.
Q. How can digital standee displays improve customer engagement?
Digital standee displays can improve customer engagement by displaying dynamic and engaging content like videos, animations, and interactive features. They can also provide customers relevant and timely information, such as product features, pricing, and availability. Digital standee displays can also encourage social media sharing and provide personalised experiences through targeted content and messaging.
Q. What are the different types of digital standee displays?
Several digital standee displays exist, including LCD, LED, and OLED. LCDs are the most common type and are cost-effective, while LED displays offer better colour saturation and contrast. OLED displays provide the best image quality but are more expensive. Digital standee displays, such as touchscreens and motion sensors, can also be categorised by size, shape, and functionality.
Q. What are the best digital standee displays for retail marketing?
The best digital standee displays for retail marketing depend on the business's needs and budget. Factors to consider include the display size, resolution, brightness, and connectivity options. Some popular options include Samsung's Smart Signage displays, LG's Ultra-Stretch displays, and NEC's MultiSync displays.
Q. How can I rent a digital standee display?
Digital standee displays can be rented from companies specialising in event technology rentals or AV rental companies. Some manufacturers also offer rental options for their products. Businesses can search online for rental providers in their area and compare pricing, availability, and customer reviews.
Q. What software is needed to operate a digital standee display?
To operate a digital standee display, businesses need a content management system (CMS) that allows them to create, manage, and schedule content. Some popular CMS options include Signagelive, BrightSign, and Enplug. Businesses may also need software to create and edit content, such as Adobe Photoshop or After Effects.
Q. Can digital standee displays be used outdoors?
Yes, digital standee displays can be used outdoors, but they require special enclosures and weatherproofing to protect them from the elements. Outdoor digital standee displays must have high brightness levels to compete with sunlight and be able to operate in extreme temperatures.
Q. How do digital standee displays differ from digital kiosks?
Digital standee displays and digital kiosks use digital technology to display content, but they serve different purposes. Digital standee displays are standalone displays typically placed in high-traffic areas to attract attention and convey brand messages. They are often used for advertising or marketing purposes, and their primary function is to grab the attention of passersby. Digital kiosks, on the other hand, are interactive displays that allow users to engage with content, perform transactions, or access information. They are commonly used in retail and hospitality settings to provide customers with self-service options. While both types of displays offer many benefits, they serve different purposes and require different approaches to design and implementation.
Q. How can digital standee displays help with brand awareness?
Digital standee displays can be an effective tool for building brand awareness by providing eye-catching and engaging content that captures the attention of passersby. They are often used in high-traffic areas such as malls, airports, or trade shows to showcase products, services, or brand messages. Digital standee displays allow businesses to create dynamic, visually appealing content that can be updated easily to reflect changing marketing campaigns or promotions. By leveraging interactive elements, such as touch screens or social media integration, digital standee displays can create a more engaging and personalised experience for viewers. Overall, digital standee displays are a powerful way to increase brand awareness and create memorable brand experiences.
Q. Are digital standee displays cost-effective?
Digital standee displays can be cost-effective, depending on the specific needs and goals of the business. The cost of a digital standee display will depend on factors such as the size, resolution, and type of display used, the content's complexity and the display campaign's length. While the upfront costs of digital standee displays can be higher than traditional print displays, they offer several advantages, such as updating content easily and cost-effectively. Digital standee displays can also save money on printing costs over time. Additionally, they offer better targeting and tracking capabilities than traditional advertising, which can help businesses optimise their advertising spend. Overall, while an upfront cost is associated with digital standee displays, they can be cost-effective for businesses looking to increase brand awareness and engagement.
Q. How do I choose the right digital standee display for my business?
Choosing the right digital standee display for your business will depend on several factors, such as your budget, the location of the display, and the goals of your advertising or marketing campaign. When selecting a digital standee display, consider its size, resolution, brightness and the types of media it can display. You should also consider the display's durability and ease of maintenance, especially if installed in a high-traffic area. Lastly, consider the display's software and content management system and any additional features such as touch screens or social media integration. Choosing the right digital standee display will ultimately depend on your needs and goals.
Q. How can I create effective content for my digital standee display?
Creating effective content for digital standee displays requires careful planning and consideration of the target audience and campaign goals. Start by identifying the key messages or calls to action you want to convey and design visually engaging content that is easy to understand. Use high-quality images and videos, and consider incorporating interactive elements such as touch screens or social media integration to create a more engaging experience. Remember the placement and location of the digital standee display, as well as the viewing distance and angle.
Q. How can I track the success of my digital standee display?
To track the success of a digital standee display, businesses can use metrics such as impressions, engagement, and conversions. They can also use tracking tools such as QR codes or unique URLs to measure the effectiveness of specific campaigns. Additionally, businesses can conduct surveys or focus groups to gather feedback from viewers and refine their approach accordingly.
