Digital signage software has hundreds of graphics and colors to attract the target audience. You might love the eye-popping graphics, but it is better to choose the ones that are clean and suit your brand the most. Basic colors that go well with your text are more likely to grab an individual’s attention. So, use a simple color scheme that contrasts perfectly with a dark background and light text or vice versa. Choose an easy-to-read font that appeals to a large audience and does not confuse them while conveying the message. Once you select a color scheme and a suitable font, look at the display as a customer. If it looks attractive, make no changes and go for it. In case there are any issues, you always have a hundred colors and fonts to try.

You have to add high-quality images to the content to create digital signage that stands out. Graphics and images make a greater impact on the audience than some simple text on a colorful background. If you convey the message through a short video, customers will find it more appealing, and your sales will increase rapidly. Sometimes the product demands few visual graphics to make the customers understand how it works. Attach the brand logo or a symbol that suits the product and conveys the right message. If you are using images, keep the resolution as high as possible. Try sizing them to common high-definition resolutions such as 1280 × 720, 1366 × 768, or 1920 × 1080. You can use stock photos from the internet if your own images are not suitable for the content.

A call-to-action is necessary for advertisements so that the customers know what they should do next. It shows them what steps to follow and how you can help them in the process. There are hundreds of ways that allow the audience to contact you and make the process much easier for both you and the customer. Moreover, it lets the customers know how to reach you regarding your products. An advertisement without a call-to-action at the bottom of the content is incomplete, ineffective, and does not serve its purpose. Here are some rules to follow to add a strong call-to-action to your content: Always start the call-to-action using a verb as it adds urgency to your message. The verb and the subject should remain close to each other. For example: Book an appointment right now. Ask the audience to do a task that they can complete or even after a few days. Make the call-to-action as attractive as other elements in the content. Use the right font, color, and size to draw attention to it.

Digital signage can be static or dynamic, depending on how you want to display the content, unlike traditional signage. It depends on your product or brand whether to choose a dynamic format or a static one. Some people believe that displaying static content on a high-resolution screen makes no sense. Dynamic content attracts more attention, keeping the viewers engaged and builds up interest in your product. Videos, animations, and news feeds are examples of dynamic digital signage. However, make sure to update it regularly if you are displaying your social media accounts. Sometimes, static digital signage is enough to make the content eye-catching and engaging for the viewers. Adding motion to the content will make it look less effective and decrease its readability. If some important information keeps moving on the screen, you might miss the opportunity to connect or convey the message to your viewers. You have to keep the main content static to interact better with the audience. So, decide whether you need dynamic signage or static would do just fine conveying the message.

A digital signage content stands put when you use the right templates. You can find many templates on your signage software that are suitable for your brand or product. Good software offers free templates as well to create the content that fits your screen. It also gives you different size options, such as the 16:9 ratio required for your content. However, paid templates might have better visual effects than free ones. But you have to look for a template that makes your content readable and appealing to the viewers.